Southeast HVAC News
Electric Cooling & Heating Taps Jerry Stiller for “Split
Personality” Ad Campaign.
Ga., June 5, 2012 - In May, millions of people across the
country began to see new TV and online ads from Mitsubishi
Electric Cooling & Heating (Mitsubishi Electric) that feature
actor and comedian Jerry Stiller. The ads are a continuation of
America's # 1 selling brand of ductless systems' successful
"Split Personality" campaign.
The new lighthearted commercial showcases Stiller arguing with
himself about whether to lower the temperature on his
traditional air-conditioner to increase comfort, or to keep the
warmer temperature to save on utility bills. Mitsubishi
Electric's ductless unit offers an efficient solution for
staying cool that pleases both sides of Stiller's personality.
Stiller was tapped for the spot because of his humorous arguing
style on television programs such as Seinfeld and King of
Queens. The consumer campaign goal is to increase homeowner
awareness of Mitsubishi Electric's energy-efficient, no ductwork
continues below ↓
"Jerry Stiller is
one of those comedians who resonates with people of all ages,
and you can't help but laugh when remembering him passionately
arguing with others in his sitcoms and movies," explained Joe
Mastroianni, chief marketing officer for Mitsubishi Electric
Cooling & Heating. "Since we first rolled out this campaign in
2011, our goal has been to show homeowners they don't need to
compromise on comfort - a message that makes it easier for
contractors to communicate the advantages of ductless systems to
The new campaign debuted on May 11 during CBS's "Blue Bloods"
and "CSI: NY" season finales, and the spot appeared throughout
May during the season finales of other major TV shows including
ABC's "Dancing with the Stars" and CBS's "Survivor." The spots
will also appear on cable networks throughout the summer.
Additionally, the ad can be seen online on HGTV, DIY Network and
Click here to view the commercial on the Mitsubishi Electric
YouTube channel. For more information about Mitsubishi
Electric Cooling & Heating products, please visit
# # #
About Mitsubishi Electric Cooling & Heating
Mitsubishi Electric Cooling & Heating, a division of Mitsubishi
Electric & Electronics USA, Inc., is headquartered in Suwanee,
Ga. We are a leading marketer of Mitsubishi Electric™
intelligent air-conditioning and heating technology in North
America, Latin America, the Caribbean and Bermuda. In 1982, we
introduced our state-of-the-art, split-ductless air conditioners
and heat pumps in North America. We expanded our product line
with variable refrigerant flow (VRF) zoning heat pump systems
utilizing INVERTER technology to offer simultaneous cooling and
heating capabilities. We also offer compressors and a full line
of air-conditioning accessories. Mitsubishi Electric Cooling &
Heating's products have won numerous awards for innovation and
excellence, including the 2012 BuildingGreen Top-10 Products
Award for split-ductless and VRF systems and the 2011 AHR Expo
Product of the Year Award for the Dedicated Outdoor Air System.
For more information, visit www.mehvac.com or follow Mitsubishi
Electric Cooling & Heating on Facebook®, Twitter® and YouTube®.